8 min read. In our latest workshop, we’re taking you behind the scenes with Russ Thau, Founder & CEO of Redjay to show you how positioning & messaging come together in the early days.

13 min. Full-scale marketing teams are a bit like a sports team or a fuse ball table. The people on them have a big range of talents and responsibilities and if you haven’t worked on or directly with a marketing team, it can be tough to understand the roles.

13 min read. Getting married in Vegas is a lot like trying out new software. Getting started with a new spouse or tool for the first time is relatively easy, but leaving one for another can take months. The reason boils down to two words: “switching costs.”

5 min read. This Is Marketing often tops the list of best marketing books and I highly recommend consuming it yourself. I listened to the audiobook and am sharing the key takeaways with you here.

9 min read. Before your startup gets traction or a sales pipeline, it lives in a vacuum. Potential customers don't know who you are, and they don't care to know unless you can display your value to them. That's where crafting a great brand story comes in.

14 min read. There are 8,000 marketing tools and counting. In this post, we break down the key areas of martech, how they can help you grow, and how much they cost.

13 min read. A product launch is a big milestone for any startup. Read on for how to gain more traffic, increase conversions, and ensure predictable revenue.

5 min read. Jai Patel is on a mission to inspire busy people to maintain a healthy lifestyle with JUV, a juice press that pairs with the blender you already own. With design, prototyping, and production complete, he’s using The Founder’s Marketing Playbook to clarify JUV’s messaging and sell his first units.

12 min read. Sales. The lifeblood of any business — and the one thing most founders struggle to get right in the beginning. In this step-by-step guide, I’ll show you how to establish your first sales process so you can find product-market fit, close customers, and grow revenue.

55 min watch. In this talk we work with Santiago Suarez Ordonez, CEO & Co-Founder of Momentum to go beyond MVP and identify their Minimum Marketable Product to plan their next launch.

5 min read. Adam Cockell is on a mission to improve diversity at work through his Chrome extension, Native Current, which empowers recruiters to creatively expand their talent search to meet the demands of modern businesses. After some initial product adoption, he’s using The Founder’s Marketing Playbook to clarify his vision and accelerate his go-to-market strategy.

6 min read. This is one of the most useful marketing tactics for crafting great product messaging. It fosters creativity, forces brevity, and drives lively discussions, and helps build consensus.

46 min watch. In this talk, we introduce the fundamentals of personas that will help you build an understanding of who your customers are which is critical to effectively designing, building, marketing, and selling products. Then we do a live working session with Santiago Suarez Ordonez, CEO & Co-Founder of Momentum to work through building their Proto-Personas.

4 min read. When Momentum got the chance to pitch to a big company, they knew they needed to not only ship a few features they’d been testing and nail the sales pitch—they also needed to produce a 2-pager that the prospect had asked for.

4 min read. Brand positioning is the difference between a last resort meal at the airport and a celebrity wedding reception.

5 min read. We've worked with dozens of founders who insist they "know" who their target audience is, but it's only after we've guided them through this persona process that they see how much information, understanding, and empathy has yet to be fleshed out.

6 min read. Jobs to Be Done is an innovation framework that will help you differentiate in a crowded market, innovate on a mature product, and market effectively to customers.

7 min read. How you position your product will make or break your company. A product can be re-framed in the minds of consumers without changing a single thing about the product.

6 min read. A pervasive mistake I see is companies waiting to start thinking about how they’ll announce their product. The excuse is always that they’re too busy building product. But building an MVP without a strong plan for the announcement will become a launch that falls flat. Instead build the MMP, Minimum Marketable Product.

52 min watch. In this talk with Grand Central Tech​, we introduce the concepts of Jobs To Be Done, share real-world examples, and do a live working session with Matt Giffune, the CEO and Co-Founder of Occupier, a real estate success platform.