Storytelling is an important part of product marketing, but is often left only for the time of launch. There are overlooked opportunities to use storytelling during the entire product life cycle that can make those launches more successful. Here we discuss how good storytelling can be effective in bringing together stakeholders and getting cross department buy-in.

If you run a B2B SaaS business and want to give your sales a boost, a partner program could be just what you need. Partner programs are great for marketing, sales efforts and customer satisfaction.

We created the Design Directory to connect our clients and community with a network of diverse designers and give opportunities to creatives all over the world. These partnerships have created a playground for experimentation—and we’re just getting started.

Startups now need to make drastic cuts to extend runway and be default “alive” for the next 2 years. You’ll need to work smarter than ever in marketing to get more customers. So what should your lean marketing strategy be to keep acquiring customers?

In B2B companies, Product Marketing and Sales should be in lockstep. Often, they’re at odds. The more product marketers can learn from sales, the better they can collaborate and impact revenue.

Product marketers and product managers generally work together on product launches but at what point in the development process should product marketers get involved?

The traction gap is the period between a startup's initial product release and the product's ability to generate market traction. Learn how to close this gap successfully and go to market faster.

Sustaining your business requires you to find and be found by your customers, offer them stellar support, and deliver great value for money. Learn seven best practices to boost business growth.

Olivine co-founder Raechel Lambert was a guest speaker at Wynter Games 11: Competing and winning (in saturated markets). Launching MVPs is dead. Enter the Minimum Marketable Product — laser-focused positioning and story-first product development.

Learn how early-stage startups can craft a compelling product positioning strategy to stand out in their consumers’ minds.

In recent years growth marketers have been the golden child of marketing, but doubling down on reach without positioning & messaging that resonates can burn a lot of cash. But great product landing pages won’t matter if no one discovers your brand. So which marketer should early-stage startups hire first?

What exactly is product marketing – and does your startup need to hire someone to do it? How is it any different from growth marketing – and which one is right for your company?

Our co-founder, Raechel Lambert, was a guest on Product Marketing Life Podcast, hosted by Mark Assini where they discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.

Why does your product exist? How is it unique? What value does it provide? Great positioning and messaging answer these questions and ultimately guide how you tell the story only you can tell. Let’s talk about how to execute positioning, messaging, and copywriting effectively.

Product marketing consultants can bring an unbiased opinion to the table, introduce fresh frameworks, help you execute faster, and establish your first product marketing function.

This post breaks down the difference between positioning, messaging, and copywriting and shows you how to create winning positioning and messaging that propels growth.

Product marketing is cross-functional and requires a thoughtful approach. We’ve created a plan for your first 30, 60, and 90 days as a new Product Marketing Manager so you can kick things off successfully.

Personas are representations of your real users (and buyers), and they help you understand their experiences, feelings, behaviors, pain points, and goals. When they’re built out successfully, you’ll start to see benefits across your entire business.

Our co-founder was a guest on The Winning Combo Podcast, where they discuss how important it is for product and marketing teams to align before a product launch, and how sales is a key resource to product marketers.

Presenting our new (annual) series: Olivine By The Numbers 2021 — a collection of highlights and wins from the past year.