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About Olivine

Olivine is a full-service product marketing agency that transforms your brand, products, and customers into powerful narratives.

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Olivine Playbooks are self-serve tactical lessons and templates for early-stage founders, first-marketing hires, and product marketing teams.

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Featured
Your 30-60-90 day plan as a new product marketing manager
Product Marketing
Angelea Ennamorato
Your 30-60-90 day plan as a new product marketing manager
Product Marketing
Angelea Ennamorato

Product marketing is cross-functional and requires a thoughtful approach. We’ve created a plan for your first 30, 60, and 90 days as a new Product Marketing Manager so you can kick things off successfully.

Product Marketing
Angelea Ennamorato
Featured
The Psychology of building influence in your product marketing role
Product Marketing
Michael Greene
The Psychology of building influence in your product marketing role
Product Marketing
Michael Greene
Product Marketing
Michael Greene
A castle, a concert, and a music video—our magical offsite in Portugal
News & Updates
Raechel Lambert
A castle, a concert, and a music video—our magical offsite in Portugal
News & Updates
Raechel Lambert
News & Updates
Raechel Lambert
Introducing the Olivine Design Directory
News & Updates
Madalena Soares Carneiro
Introducing the Olivine Design Directory
News & Updates
Madalena Soares Carneiro
News & Updates
Madalena Soares Carneiro
First startup marketing hire: growth marketing or product marketing?
Growth Marketing
Raechel Lambert
First startup marketing hire: growth marketing or product marketing?
Growth Marketing
Raechel Lambert
Growth Marketing
Raechel Lambert
Your 30-60-90 day plan as a new product marketing manager
Product Marketing
Angelea Ennamorato
Your 30-60-90 day plan as a new product marketing manager
Product Marketing
Angelea Ennamorato
Product Marketing
Angelea Ennamorato
Podcast: Working with sales and making hard choices as a product marketer
Sales Enablement
Raechel Lambert
Podcast: Working with sales and making hard choices as a product marketer
Sales Enablement
Raechel Lambert
Sales Enablement
Raechel Lambert
Best practices for effective copywriting
Product Marketing
Saahil Patel
Best practices for effective copywriting
Product Marketing
Saahil Patel
Product Marketing
Saahil Patel
How Product Marketing changes at every company stage
Product Marketing
Raechel Lambert
How Product Marketing changes at every company stage
Product Marketing
Raechel Lambert
Product Marketing
Raechel Lambert
What great product marketers have in common with method actors
Product Marketing
Sheena Vega
What great product marketers have in common with method actors
Product Marketing
Sheena Vega
Product Marketing
Sheena Vega
Why marketing your solution needs to start with product marketing
Product Marketing
David Lim
Why marketing your solution needs to start with product marketing
Product Marketing
David Lim
Product Marketing
David Lim
When to outsource product marketing
Careers & Hiring
Arielle Shnaidman
When to outsource product marketing
Careers & Hiring
Arielle Shnaidman
Careers & Hiring
Arielle Shnaidman
Anatomy of a marketing team: who does what?
Careers & Hiring
Mo Shehu
Anatomy of a marketing team: who does what?
Careers & Hiring
Mo Shehu
Careers & Hiring
Mo Shehu

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