Success is having the right product, at the right price, in the right place, and at the right time. These four key elements are referred to as “The Four Ps of Marketing” and interact significantly with each other. Use them to help define a holistic marketing strategy.

Struggling to demonstrate product marketing impact? Learn which PMM metrics actually matter, how to choose them, and how to avoid vanity metrics with real examples from B2B SaaS companies.

AI tools are changing product marketing by boosting efficiency, personalizing campaigns, and optimizing SEO. However, over-reliance on AI can lead to a lack of emotional depth and brand dilution. By using AI as a support tool and blending it with human creativity, marketers can create impactful campaigns while maintaining authenticity. Learn how to harness AI’s power effectively in your marketing strategy.

Empathy is the PMM superpower nobody talks about—it drives smarter decisions, stronger teams, and deeper customer connections. Discover how it transforms product marketing success.

Learn real-life strategies for successful product launches from 6 expert product marketers. From overcoming tough competition to crafting compelling product stories, these industry leaders share insights that can transform your next launch.

Alli McPhail discusses how to win with go-to-market strategies, sharing real-world examples that illustrate the power of aligning the product with the target audience's needs

This blog post illustrates some ways that Product Marketers can use AI

This blog post will address some of the common functions of Product Marketing and take a look at whether they fall into the category of art or science.

This blog post contains some universal experiences that offer insight into how to successfully market a horizontal product in a world that seems to favor vertical SaaS. 

Customer onboarding is a critical part of your go-to-market strategy. This blog post includes all the best practices, how-tos, and steps to ensure your customer onboarding—a key part of your GTM—is successful.

Taylor Swift has a massive audience and unparalleled expertise in audience engagement. She is an example for marketers across industries, so we’re going to dive into what product marketers can learn from Taylor’s recent playbook.

One of the most important relationships a product marketer has is with product management. As we navigate the responsibilities of influencing and shaping the product's path to market, it becomes crucial for us PMMs to proactively foster and strengthen our collaboration with the product team.

I’ve been a product marketer in DevOps for almost a year. These are the exact steps I’d take to understand the field and the target audience, if I had to start all over again as a PMM in DevOps.

Customer conversations are something all PMMs should be having and they’re the fastest way to create more effective marketing.

Andy developed these competitive resources, check them out and start working on any that your competitive intelligence program is missing. Once you're done, you’ll have an arsenal of assets to educate prospects in just about any buying stage or situation.

At Olivine, we’ve witnessed our fair share of bad business decisions based on assumptions. I polled our team for their most compelling anecdotes and present 3 cases where research could have prevented major mistakes and 3 cases where research really paid off.

Founders often prioritize working on the technical part of the product over product positioning & marketing, leading to irrelevant messaging and narrative.

In this blog post, we’re going to take a look at how to gain, hold, and wield influence as a Product Marketer through the lens of a few of its “real-life” psychological elements.

At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises.

Here we share 6 Lessons learned working with enterprises at the leadership level.

In a LinkedIn Live session, Peep Laja, Raechel Lambert, and Arielle Shnaidman shared their insights and strategies for B2B messaging.

This article is all about that big company energy: what it takes to drive impact at the enterprise level.

Here we share 6 Lessons learned working in product marketing at big companies.

Freelancing has become increasingly popular in recent years as it offers more flexibility and control over one’s work. However, finding clients and ensuring they receive fair compensation can be challenging for freelancers.

You must adopt data-informed techniques that give you more confidence in every aspect of your product marketing output.

I’ve been kicking the AI tires to produce product messaging. Maybe we’re all ChatGPT’ed out, but I haven’t seen anyone do a side-by-side comparison with other tools and I have a real-world use case in the works.

As markets continue to crowd, product marketers need a better framework that optimizes customer value. This new framework to decide on announcement priority levels emphasizes what will have the highest impact on driving customer AND business value rather than focusing on if the product release is innovative and will drive net new users.

Oftentimes organizations rally around positioning, then pass off messaging (or what they might just see as ‘copywriting’) to whichever marketer is in the closest vicinity. There isn’t enough emphasis on how you actually act on positioning, with messaging being an essential lever.

At Olivine, we’ve refined our framework over time by crafting effective positioning and messaging for dozens of companies. In this blog post, we’ll take a closer look at real examples of how we evolved positioning and messaging for our clients.

When thinking about product marketing, social media usually isn’t top of mind. But social media can be leveraged for product marketing. Dive in to see how.

You’ve developed a great product and now it’s time to create a marketing campaign for it. You just need to know one thing before you can get started—WTF is a marketing campaign?! A basic political campaign structure can be a useful model for learning how to put together a winning product marketing campaign.

Storytelling is an important part of product marketing, but is often left only for the time of launch. There are overlooked opportunities to use storytelling during the entire product life cycle that can make those launches more successful. Here we discuss how good storytelling can be effective in bringing together stakeholders and getting cross department buy-in.