This post breaks down the difference between positioning, messaging, and copywriting and shows you how to create winning positioning and messaging that propels growth.

Product marketing is cross-functional and requires a thoughtful approach. We’ve created a plan for your first 30, 60, and 90 days as a new Product Marketing Manager so you can kick things off successfully.

Personas are representations of your real users (and buyers), and they help you understand their experiences, feelings, behaviors, pain points, and goals. When they’re built out successfully, you’ll start to see benefits across your entire business.

Our co-founder was a guest on The Winning Combo Podcast, where they discuss how important it is for product and marketing teams to align before a product launch, and how sales is a key resource to product marketers.

Presenting our new (annual) series: Olivine By The Numbers 2021 — a collection of highlights and wins from the past year.

With more than 15 years of sales, marketing, and sales enablement experience combined, two members of the Olivine team sit down to dig into how sales and marketing come together in an organization. From the best ways to collaborate to areas of improvement, we discuss how our teams play a role in the others' success, and what else can be done to maximize cross-functional success.

2021 was an epic year for us — we got to work with 16 exciting tech companies on product marketing, sales enablement, website, and brand projects. To celebrate a successful year, here’s a look back on everything our clients achieved in 2021.

Copywriting is an equal mix of marketing, psychology, and clear communication. Here are my top 5 best practices for writing clear and compelling copy for product messaging, blog posts, webpages, and ads.

Six years after Olivine was incorporated, we’re now a badass collective of product marketers, copywriters, designers, and filmmakers. We’re transitioning into a new phase and have a few updates we’re excited to share.

Leaders from our product marketing team partnered with Zeit, a career pivot platform, to discuss the different styles of product marketing management and how the role changes depending on the company stage.

If I could draw any comparison between myself and a famous actor it would be that as a Product Marketer I must become my customer if I want them to listen to anything I have to say.

Get valuable advice on how early-stage startups can nail their marketing and build better products.

An accurate buyer persona stops you from wasting thousands of dollars on ads that don’t convert.

Enablement departments make sure that customer-facing teams, those responsible for bringing in and keeping revenue—sales, customer success, and support—are equipped to do their jobs effectively.

Startup growth is a function of many hidden levers working independently and in tandem. Toggle these 5 key levers to drive your startup’s growth.

By implementing product marketing strategies into your marketing plan, you can make an impactful first impression, market to the right people, and create messaging that resonates with customers. 

There tends to be confusion around the function of product marketing and when to bring it into your company but regardless of what stage you’re at, one thing holds true—product marketing is essential.

Learn all about the benefits of SEO and how to get started with SEO to boost your search engine visibility and sales.

Learn how startups can hire a marketing agency to help them launch and scale their brand.

15 min read. Content marketing is a key growth strategy for startups and investing early can have a big long-term payoff. In this article, we cover what content marketing is, how to design a content marketing strategy based on your marketing funnel, and the best channels and formats to focus on.