About Olivine
Olivine is a full-service product marketing agency that transforms your brand, products, and customers into powerful narratives.
Olivine Playbooks
Olivine Playbooks are self-serve tactical lessons and templates for early-stage founders, first-marketing hires, and product marketing teams.
Resources
Positioning & Messaging Guide
Design Directory
Outpost Community
Follow us
Latest posts by Raechel Lambert
Raechel Lambert takes a moment to reflect on this year's whirlwind of events and brings together her expert friends to provide insights on the economy, technology, and marketing.
At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises.
Here we share 6 Lessons learned working with enterprises at the leadership level.
When the chance came up to participate in Miami Hack Week, I decided to challenge myself to launch an entire brand. Our team won the grand prize along with “best use of Open AI.” Here’s how I did it.
This article is all about that big company energy: what it takes to drive impact at the enterprise level.
Here we share 6 Lessons learned working in product marketing at big companies.
I’ve been kicking the AI tires to produce product messaging. Maybe we’re all ChatGPT’ed out, but I haven’t seen anyone do a side-by-side comparison with other tools and I have a real-world use case in the works.
In August 2022 we brought the Olivine team together for a co-working week in Portugal. Many of us have been working together for 2 years but had never met in person (we're a completely remote company). We laughed, we learned, and we made a music video!
Olivine Marketplace connects startups with vetted product marketing consultants and supports the engagement to make it great.
Been seeing some hilarious Spotify playlists around the internet tubes: Cold emails, help desk tickets, and VC rejections. This delightful new trend is fueled weirdspot.fyi. I decided to make a playlist of my own (but I did it the analog way) and I have to say: It’s a vibe.
In recent years growth marketers have been the golden child of marketing, but doubling down on reach without positioning & messaging that resonates can burn a lot of cash. But great product landing pages won’t matter if no one discovers your brand. So which marketer should early-stage startups hire first?
Our co-founder, Raechel Lambert, was a guest on Product Marketing Life Podcast, hosted by Mark Assini where they discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.
Our co-founder was a guest on The Winning Combo Podcast, where they discuss how important it is for product and marketing teams to align before a product launch, and how sales is a key resource to product marketers.
Presenting our new (annual) series: Olivine By The Numbers 2021 — a collection of highlights and wins from the past year.
2021 was an epic year for us — we got to work with 16 exciting tech companies on product marketing, sales enablement, website, and brand projects. To celebrate a successful year, here’s a look back on everything our clients achieved in 2021.
Leaders from our product marketing team partnered with Zeit, a career pivot platform, to discuss the different styles of product marketing management and how the role changes depending on the company stage.
5 min read. This Is Marketing often tops the list of best marketing books and I highly recommend consuming it yourself. I listened to the audiobook and am sharing the key takeaways with you here.
5 min read. Jai Patel is on a mission to inspire busy people to maintain a healthy lifestyle with JUV, a juice press that pairs with the blender you already own. With design, prototyping, and production complete, he’s using The Founder’s Marketing Playbook to clarify JUV’s messaging and sell his first units.
55 min watch. In this talk we work with Santiago Suarez Ordonez, CEO & Co-Founder of Momentum to go beyond MVP and identify their Minimum Marketable Product to plan their next launch.
5 min read. Adam Cockell is on a mission to improve diversity at work through his Chrome extension, Native Current, which empowers recruiters to creatively expand their talent search to meet the demands of modern businesses. After some initial product adoption, he’s using The Founder’s Marketing Playbook to clarify his vision and accelerate his go-to-market strategy.
6 min read. This is one of the most useful marketing tactics for crafting great product messaging. It fosters creativity, forces brevity, and drives lively discussions, and helps build consensus.
46 min watch. In this talk, we introduce the fundamentals of personas that will help you build an understanding of who your customers are which is critical to effectively designing, building, marketing, and selling products. Then we do a live working session with Santiago Suarez Ordonez, CEO & Co-Founder of Momentum to work through building their Proto-Personas.
4 min read. When Momentum got the chance to pitch to a big company, they knew they needed to not only ship a few features they’d been testing and nail the sales pitch—they also needed to produce a 2-pager that the prospect had asked for.
6 min read. Jobs to Be Done is an innovation framework that will help you differentiate in a crowded market, innovate on a mature product, and market effectively to customers.
7 min read. How you position your product will make or break your company. A product can be re-framed in the minds of consumers without changing a single thing about the product.
6 min read. A pervasive mistake I see is companies waiting to start thinking about how they’ll announce their product. The excuse is always that they’re too busy building product. But building an MVP without a strong plan for the announcement will become a launch that falls flat. Instead build the MMP, Minimum Marketable Product.
52 min watch. In this talk with Grand Central Tech, we introduce the concepts of Jobs To Be Done, share real-world examples, and do a live working session with Matt Giffune, the CEO and Co-Founder of Occupier, a real estate success platform.
Taking a new product to market is a daunting task and it can be hard to know where to begin. Start by truly understanding customers and competitors to find the story that only you can tell.
The popular analogy that product managers put product on the shelf and product marketers get it off the shelf is fundamentally wrong. The best products are built with the market in mind–and product marketing should contribute long before anything gets put on a shelf.
Olivine is teaming up with Product Marketing World 2019 to chair the largest gathering of product marketers across the world. Tour stops include San Francisco, Boston, Chicago, London, Dublin, Austin, Sydney, and Vancouver.
Subscribe to our monthly newsletter on product marketing for B2B Saas from early-stage to enterprise.
Startups now need to make drastic cuts to extend runway and be default “alive” for the next 2 years. You’ll need to work smarter than ever in marketing to get more customers. So what should your lean marketing strategy be to keep acquiring customers?