AI
- May 2, 2024 AI Can Boost Your Product Marketing Skills - Here’s How May 2, 2024
AI Tools
- Feb 2, 2023 Comparing AI-writing tools to create real product messaging Feb 2, 2023
Alli McPhail
- Mar 8, 2024 Knowing Your Audience as a Product Marketer - Taylor’s Version Mar 8, 2024
Ana Rivera
- Apr 10, 2023 B2B Messaging AMA: LinkedIn Live Apr 10, 2023
- Mar 31, 2023 Podcast: How to make 6-figures as a freelancing product marketer Mar 31, 2023
- Dec 7, 2022 Best of Inside Olivine 2022 Dec 7, 2022
Anas T
- Jan 25, 2024 How Product Marketers Can Break into DevOps Jan 25, 2024
Andy McCotter-Bicknell
- Oct 27, 2023 7 Must-Have Assets for Your Competitive Intel Program Oct 27, 2023
Angelea Ennamorato
- Jan 24, 2022 Your 30-60-90 day plan as a new product marketing manager Jan 24, 2022
Anna Cockell
- Dec 20, 2021 Product marketing + sales enablement: The perfect match Dec 20, 2021
- Jun 18, 2021 What is sales enablement? Jun 18, 2021
- Jan 14, 2021 7 crucial steps to start your SaaS sales process Jan 14, 2021
Arielle Shnaidman
- Dec 11, 2023 What our clients achieved in 2023 (and how we supported them) Dec 11, 2023
- Dec 1, 2023 They did it! Highlights from The PMM Career Launch Accelerator Dec 1, 2023
- Sep 19, 2023 4 tips on how to approach your early-stage AI product’s GTM strategy. Sep 19, 2023
- Feb 21, 2023 Introducing The B2B Messaging Course (totally free) Feb 21, 2023
- Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
- Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
- Nov 15, 2021 How Product Marketing changes at every company stage Nov 15, 2021
- May 20, 2021 When to outsource product marketing May 20, 2021
- Apr 15, 2021 Redjay’s positioning & messaging workshop: how the sausage gets made Apr 15, 2021
Ashley Wilson
- Nov 30, 2021 Who we are and what we do at Olivine Nov 30, 2021
- Sep 17, 2020 Find your competitive advantage through brand positioning Sep 17, 2020
- Sep 16, 2020 Do you really know who you’re selling to? How to build personas and why it matters Sep 16, 2020
- Jun 11, 2020 How our Build-A-Box workshop leads to better messaging Jun 11, 2020
Book Review
- Mar 8, 2021 9 Takeaways from ‘This is Marketing’ by Seth Godin Mar 8, 2021
Briana Brown
- Apr 26, 2024 How to define your target verticals for your horizontal SaaS product Apr 26, 2024
Building a Team
- Oct 9, 2022 A castle, a concert, and a music video—our magical offsite in Portugal Oct 9, 2022
- May 25, 2022 Introducing the Olivine Design Directory May 25, 2022
- Feb 24, 2022 First startup marketing hire: growth marketing or product marketing? Feb 24, 2022
- Jan 24, 2022 Your 30-60-90 day plan as a new product marketing manager Jan 24, 2022
- Nov 15, 2021 How Product Marketing changes at every company stage Nov 15, 2021
- Apr 13, 2021 Anatomy of a marketing team: who does what? Apr 13, 2021
Clayton Pritchard
- Feb 17, 2023 4 Steps to Building an Effective Product Marketing & Sales Relationship Feb 17, 2023
Company
- Dec 15, 2023 Olivine by the numbers — the 2023 edition Dec 15, 2023
- Dec 13, 2023 Best of Inside Olivine 2023 Dec 13, 2023
- Dec 11, 2023 What our clients achieved in 2023 (and how we supported them) Dec 11, 2023
- Dec 7, 2022 Best of Inside Olivine 2022 Dec 7, 2022
- Dec 2, 2022 Olivine by the numbers — the 2022 edition Dec 2, 2022
- Nov 30, 2022 What our clients achieved in 2022 (and how we supported them) Nov 30, 2022
- Oct 9, 2022 A castle, a concert, and a music video—our magical offsite in Portugal Oct 9, 2022
- Jul 21, 2022 Introducing Olivine Marketplace, the best way to hire expert product marketing consultants Jul 21, 2022
- May 25, 2022 Introducing the Olivine Design Directory May 25, 2022
- Dec 31, 2021 Olivine by the numbers — the 2021 edition Dec 31, 2021
- Dec 16, 2021 What our clients achieved in 2021 (and how we supported them) Dec 16, 2021
- Nov 30, 2021 Who we are and what we do at Olivine Nov 30, 2021
Competitive Intel
- Oct 27, 2023 7 Must-Have Assets for Your Competitive Intel Program Oct 27, 2023
- Mar 9, 2021 How to build switching costs into your product Mar 9, 2021
Consultancy
- Feb 18, 2022 Podcast: Running a product marketing focused agency Feb 18, 2022
- Feb 14, 2022 How a product marketing consultancy can help you build alignment & execute faster Feb 14, 2022
- May 20, 2021 When to outsource product marketing May 20, 2021
- May 3, 2021 How to hire a marketing agency for your startup May 3, 2021
Copywriting
- Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
- Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
- Dec 16, 2021 Best practices for effective copywriting Dec 16, 2021
- Nov 19, 2020 To craft great messaging, pretend your product fits in a box Nov 19, 2020
- Jun 11, 2020 How our Build-A-Box workshop leads to better messaging Jun 11, 2020
Customer Onboarding
- Mar 29, 2024 Make a great first impression: A step-by-step guide for successful user onboarding Mar 29, 2024
Customer Traction
- Mar 29, 2024 Make a great first impression: A step-by-step guide for successful user onboarding Mar 29, 2024
- May 31, 2022 Why you should invest in a partner program to grow your business May 31, 2022
- Mar 22, 2022 How early-stage startups can close the traction gap Mar 22, 2022
- Mar 22, 2022 Customer acquisition and retention: 7 ways to find, delight, and keep your customers Mar 22, 2022
- Dec 20, 2021 Product marketing + sales enablement: The perfect match Dec 20, 2021
- Jan 14, 2021 7 crucial steps to start your SaaS sales process Jan 14, 2021
Daniela Cardona
- Mar 21, 2022 How to win in crowded markets–using story-first product development Mar 21, 2022
David Lim
- May 21, 2021 Why marketing your solution needs to start with product marketing May 21, 2021
Design
- May 25, 2022 Introducing the Olivine Design Directory May 25, 2022
Driving Revenue
- Mar 13, 2023 Using growth & product marketing strategy to position yourself on the right mountain Mar 13, 2023
- Apr 21, 2022 What product marketers can learn from salespeople Apr 21, 2022
- Dec 20, 2021 Product marketing + sales enablement: The perfect match Dec 20, 2021
- Jun 18, 2021 What is sales enablement? Jun 18, 2021
- May 10, 2021 A guide to SEO for startup founders and marketers May 10, 2021
- Jan 14, 2021 7 crucial steps to start your SaaS sales process Jan 14, 2021
Early-Stage
- Apr 6, 2023 Going “full-stack marketer” — how I launched a brand in one week to win a hackathon Apr 6, 2023
- May 31, 2022 Why you should invest in a partner program to grow your business May 31, 2022
- May 25, 2022 How to grow during a downturn: marketing strategy for lean startups May 25, 2022
- Mar 22, 2022 How early-stage startups can close the traction gap Mar 22, 2022
- Mar 22, 2022 Customer acquisition and retention: 7 ways to find, delight, and keep your customers Mar 22, 2022
- Mar 21, 2022 How to win in crowded markets–using story-first product development Mar 21, 2022
- Mar 7, 2022 Product positioning for early-stage startups: 7 key questions to ask Mar 7, 2022
- Feb 24, 2022 First startup marketing hire: growth marketing or product marketing? Feb 24, 2022
- Feb 18, 2022 The startup founder’s guide to product marketing Feb 18, 2022
- Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
- Aug 13, 2021 6 crucial marketing tips for startups to implement right now Aug 13, 2021
- Jul 9, 2021 What is a buyer persona and how do you build one? Jul 9, 2021
- Jun 10, 2021 Expanding customer revenue: 5 key levers to drive business growth Jun 10, 2021
- May 10, 2021 A guide to SEO for startup founders and marketers May 10, 2021
- Apr 26, 2021 The founder’s growth guide to content marketing Apr 26, 2021
- Apr 15, 2021 Redjay’s positioning & messaging workshop: how the sausage gets made Apr 15, 2021
- Apr 13, 2021 Anatomy of a marketing team: who does what? Apr 13, 2021
- Mar 9, 2021 How to build switching costs into your product Mar 9, 2021
- Mar 8, 2021 9 Takeaways from ‘This is Marketing’ by Seth Godin Mar 8, 2021
- Mar 5, 2021 The importance of creating a compelling brand story for your startup Mar 5, 2021
- Feb 17, 2021 The best tools for your marketing tech stack (plus pricing) Feb 17, 2021
- Jan 29, 2021 7 steps to include in your go-to-market strategy Jan 29, 2021
- Jan 19, 2021 JUV has its positioning & messaging—now its ready to launch Jan 19, 2021
- Dec 31, 2020 MVP is dead. Launch your Minimum Marketable Product instead Dec 31, 2020
- Dec 14, 2020 How Native Current’s brand positioning is driving product strategy Dec 14, 2020
- Nov 19, 2020 To craft great messaging, pretend your product fits in a box Nov 19, 2020
- Nov 6, 2020 Talk: Live workshop to identify personas with the CEO & co-founder of Momentum Nov 6, 2020
- Oct 2, 2020 How Momentum created a product 2-pager in 2 hours Oct 2, 2020
- Sep 17, 2020 Find your competitive advantage through brand positioning Sep 17, 2020
- Sep 16, 2020 Do you really know who you’re selling to? How to build personas and why it matters Sep 16, 2020
- Sep 15, 2020 Using Jobs to Be Done to build and market better products Sep 15, 2020
- Sep 14, 2020 From floor cleaner to mouthwash: How positioning makes a world of difference Sep 14, 2020
- Sep 13, 2020 Your MVP may not be as viable as you think Sep 13, 2020
- Sep 12, 2020 Talk: Defining & marketing the Jobs to Be Done Sep 12, 2020
- Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019
- Oct 1, 2019 Product marketing starts before product scope Oct 1, 2019
Editor's Picks
- Oct 7, 2022 Do you know what your product is hired for? Jobs to be Done can help. Oct 7, 2022
- May 25, 2022 How to grow during a downturn: marketing strategy for lean startups May 25, 2022
- Mar 21, 2022 How to win in crowded markets–using story-first product development Mar 21, 2022
- Feb 24, 2022 First startup marketing hire: growth marketing or product marketing? Feb 24, 2022
- Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
- Jan 24, 2022 Your 30-60-90 day plan as a new product marketing manager Jan 24, 2022
- Dec 16, 2021 Best practices for effective copywriting Dec 16, 2021
- Nov 15, 2021 How Product Marketing changes at every company stage Nov 15, 2021
- Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019
Enterprise
- Apr 11, 2023 How product marketing leaders can drive impact at the enterprise level Apr 11, 2023
- Apr 5, 2023 How individual contributors can navigate product marketing at the enterprise level Apr 5, 2023
- Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022
- Jul 20, 2022 Before & After: How we evolved positioning & messaging for our clients Jul 20, 2022
- Mar 30, 2022 Product launches: when should product marketing get involved? Mar 30, 2022
- Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
- Feb 14, 2022 How a product marketing consultancy can help you build alignment & execute faster Feb 14, 2022
- Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
- Dec 20, 2021 Product marketing + sales enablement: The perfect match Dec 20, 2021
- May 20, 2021 When to outsource product marketing May 20, 2021
- May 3, 2021 How to hire a marketing agency for your startup May 3, 2021
- Dec 31, 2020 MVP is dead. Launch your Minimum Marketable Product instead Dec 31, 2020
- Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019
Founder Story
- Apr 15, 2021 Redjay’s positioning & messaging workshop: how the sausage gets made Apr 15, 2021
- Jan 19, 2021 JUV has its positioning & messaging—now its ready to launch Jan 19, 2021
- Dec 14, 2020 How Native Current’s brand positioning is driving product strategy Dec 14, 2020
- Oct 2, 2020 How Momentum created a product 2-pager in 2 hours Oct 2, 2020
GTM Strategy
- Jan 23, 2024 The PMM’s guide to customer conversations Jan 23, 2024
- Sep 19, 2023 4 tips on how to approach your early-stage AI product’s GTM strategy. Sep 19, 2023
- Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022
- May 30, 2022 The Four P’s of Marketing: Product, price, place, and promotion May 30, 2022
- Mar 30, 2022 Product launches: when should product marketing get involved? Mar 30, 2022
- Mar 22, 2022 How early-stage startups can close the traction gap Mar 22, 2022
- Mar 7, 2022 Product positioning for early-stage startups: 7 key questions to ask Mar 7, 2022
- Feb 18, 2022 Podcast: Running a product marketing focused agency Feb 18, 2022
- Feb 14, 2022 How a product marketing consultancy can help you build alignment & execute faster Feb 14, 2022
- Aug 13, 2021 6 crucial marketing tips for startups to implement right now Aug 13, 2021
- Jun 10, 2021 Expanding customer revenue: 5 key levers to drive business growth Jun 10, 2021
- May 21, 2021 Why marketing your solution needs to start with product marketing May 21, 2021
- May 3, 2021 How to hire a marketing agency for your startup May 3, 2021
- Apr 26, 2021 The founder’s growth guide to content marketing Apr 26, 2021
- Jan 29, 2021 7 steps to include in your go-to-market strategy Jan 29, 2021
- Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019
- Oct 1, 2019 Product marketing starts before product scope Oct 1, 2019
Horizontal Product
- Apr 26, 2024 How to define your target verticals for your horizontal SaaS product Apr 26, 2024
Jacquelyn Lambert
- Jul 8, 2022 Seven ways to leverage social media in your product marketing strategy Jul 8, 2022
Jenn Crawford
- May 30, 2022 The Four P’s of Marketing: Product, price, place, and promotion May 30, 2022
Jessica Allen
- May 2, 2024 AI Can Boost Your Product Marketing Skills - Here’s How May 2, 2024
- Apr 30, 2024 The Art and Science of Product Marketing Apr 30, 2024
Jobs to Be Done
- Mar 8, 2024 Knowing Your Audience as a Product Marketer - Taylor’s Version Mar 8, 2024
- Oct 7, 2022 Do you know what your product is hired for? Jobs to be Done can help. Oct 7, 2022
- Sep 15, 2020 Using Jobs to Be Done to build and market better products Sep 15, 2020
- Sep 12, 2020 Talk: Defining & marketing the Jobs to Be Done Sep 12, 2020
Lean Marketing
- May 25, 2022 How to grow during a downturn: marketing strategy for lean startups May 25, 2022
- Aug 13, 2021 6 crucial marketing tips for startups to implement right now Aug 13, 2021
Lindsay Tabas
- Mar 29, 2024 Make a great first impression: A step-by-step guide for successful user onboarding Mar 29, 2024
Madalena Carneiro
- May 25, 2022 Introducing the Olivine Design Directory May 25, 2022
Mark Assini
- Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022
Market Downturn
- Jul 21, 2023 2023 Expectations vs Reality — mid-year roundup Jul 21, 2023
- May 25, 2022 How to grow during a downturn: marketing strategy for lean startups May 25, 2022
Matthew Reeves
- Jan 23, 2024 The PMM’s guide to customer conversations Jan 23, 2024
Megan Liken
- Aug 22, 2023 Research or restart: How customer research can prevent costly mistakes and restarts Aug 22, 2023
- May 31, 2022 Why you should invest in a partner program to grow your business May 31, 2022
Michael Greene
- May 15, 2023 The Psychology of building influence in your product marketing role May 15, 2023
- Mar 30, 2022 Product launches: when should product marketing get involved? Mar 30, 2022
Mo Shehu
- Mar 22, 2022 How early-stage startups can close the traction gap Mar 22, 2022
- Mar 22, 2022 Customer acquisition and retention: 7 ways to find, delight, and keep your customers Mar 22, 2022
- Mar 7, 2022 Product positioning for early-stage startups: 7 key questions to ask Mar 7, 2022
- Aug 13, 2021 6 crucial marketing tips for startups to implement right now Aug 13, 2021
- Jul 9, 2021 What is a buyer persona and how do you build one? Jul 9, 2021
- Jun 10, 2021 Expanding customer revenue: 5 key levers to drive business growth Jun 10, 2021
- May 10, 2021 A guide to SEO for startup founders and marketers May 10, 2021
- May 3, 2021 How to hire a marketing agency for your startup May 3, 2021
- Apr 26, 2021 The founder’s growth guide to content marketing Apr 26, 2021
- Apr 13, 2021 Anatomy of a marketing team: who does what? Apr 13, 2021
- Mar 9, 2021 How to build switching costs into your product Mar 9, 2021
- Mar 5, 2021 The importance of creating a compelling brand story for your startup Mar 5, 2021
- Feb 17, 2021 The best tools for your marketing tech stack (plus pricing) Feb 17, 2021
- Jan 29, 2021 7 steps to include in your go-to-market strategy Jan 29, 2021
Personas
- Mar 8, 2024 Knowing Your Audience as a Product Marketer - Taylor’s Version Mar 8, 2024
- Jan 20, 2022 Personas: your secret weapon to great marketing Jan 20, 2022
- Jul 9, 2021 What is a buyer persona and how do you build one? Jul 9, 2021
- Nov 6, 2020 Talk: Live workshop to identify personas with the CEO & co-founder of Momentum Nov 6, 2020
- Sep 16, 2020 Do you really know who you’re selling to? How to build personas and why it matters Sep 16, 2020
Positioning & Messaging
- Jun 2, 2023 What if you missed out on product positioning at the early stage of your startup? Jun 2, 2023
- Apr 10, 2023 B2B Messaging AMA: LinkedIn Live Apr 10, 2023
- Mar 13, 2023 Using growth & product marketing strategy to position yourself on the right mountain Mar 13, 2023
- Feb 21, 2023 Introducing The B2B Messaging Course (totally free) Feb 21, 2023
- Aug 12, 2022 Why messaging is just as important as positioning, with real-life examples Aug 12, 2022
- Jul 20, 2022 Before & After: How we evolved positioning & messaging for our clients Jul 20, 2022
- Mar 7, 2022 Product positioning for early-stage startups: 7 key questions to ask Mar 7, 2022
- Feb 18, 2022 The startup founder’s guide to product marketing Feb 18, 2022
- Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
- Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
- Apr 15, 2021 Redjay’s positioning & messaging workshop: how the sausage gets made Apr 15, 2021
- Mar 5, 2021 The importance of creating a compelling brand story for your startup Mar 5, 2021
- Jan 19, 2021 JUV has its positioning & messaging—now its ready to launch Jan 19, 2021
- Dec 14, 2020 How Native Current’s brand positioning is driving product strategy Dec 14, 2020
- Nov 19, 2020 To craft great messaging, pretend your product fits in a box Nov 19, 2020
- Oct 2, 2020 How Momentum created a product 2-pager in 2 hours Oct 2, 2020
- Sep 17, 2020 Find your competitive advantage through brand positioning Sep 17, 2020
- Sep 14, 2020 From floor cleaner to mouthwash: How positioning makes a world of difference Sep 14, 2020
- Jun 11, 2020 How our Build-A-Box workshop leads to better messaging Jun 11, 2020
Process & Frameworks
- Feb 21, 2023 Introducing The B2B Messaging Course (totally free) Feb 21, 2023
- Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022
- Jul 20, 2022 Before & After: How we evolved positioning & messaging for our clients Jul 20, 2022
- Apr 21, 2022 What product marketers can learn from salespeople Apr 21, 2022
- Dec 16, 2021 Best practices for effective copywriting Dec 16, 2021
- Jul 9, 2021 What is a buyer persona and how do you build one? Jul 9, 2021
- Jun 18, 2021 What is sales enablement? Jun 18, 2021
- Apr 13, 2021 Anatomy of a marketing team: who does what? Apr 13, 2021
- Feb 17, 2021 The best tools for your marketing tech stack (plus pricing) Feb 17, 2021
- Jan 29, 2021 7 steps to include in your go-to-market strategy Jan 29, 2021
Product
- Mar 4, 2024 How to build a strong relationship with Product as a PMM Mar 4, 2024
Product Launch
- Apr 6, 2023 Going “full-stack marketer” — how I launched a brand in one week to win a hackathon Apr 6, 2023
- Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022
- May 30, 2022 The Four P’s of Marketing: Product, price, place, and promotion May 30, 2022
- Mar 30, 2022 Product launches: when should product marketing get involved? Mar 30, 2022
- Feb 18, 2022 The startup founder’s guide to product marketing Feb 18, 2022
- Dec 31, 2020 MVP is dead. Launch your Minimum Marketable Product instead Dec 31, 2020
- Sep 15, 2020 Using Jobs to Be Done to build and market better products Sep 15, 2020
- Sep 13, 2020 Your MVP may not be as viable as you think Sep 13, 2020
- Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019
- Oct 1, 2019 Product marketing starts before product scope Oct 1, 2019
Product Marketing
- May 2, 2024 AI Can Boost Your Product Marketing Skills - Here’s How May 2, 2024
- Apr 30, 2024 The Art and Science of Product Marketing Apr 30, 2024
Product Strategy
- Jul 20, 2022 Before & After: How we evolved positioning & messaging for our clients Jul 20, 2022
- Jul 8, 2022 Seven ways to leverage social media in your product marketing strategy Jul 8, 2022
- Jul 7, 2022 WTF is a marketing campaign? Who, what, where, and how Jul 7, 2022
- Jul 5, 2022 Product Marketing should be using storytelling at every stage of the product life cycle, here’s why Jul 5, 2022
- Mar 22, 2022 Customer acquisition and retention: 7 ways to find, delight, and keep your customers Mar 22, 2022
- Mar 21, 2022 How to win in crowded markets–using story-first product development Mar 21, 2022
- Mar 9, 2021 How to build switching costs into your product Mar 9, 2021

Articles Indexed by Tag