This blog post illustrates some ways that Product Marketers can use AI

This blog post will address some of the common functions of Product Marketing and take a look at whether they fall into the category of art or science.

This blog post contains some universal experiences that offer insight into how to successfully market a horizontal product in a world that seems to favor vertical SaaS. 

Customer onboarding is a critical part of your go-to-market strategy. This blog post includes all the best practices, how-tos, and steps to ensure your customer onboarding—a key part of your GTM—is successful.

Taylor Swift has a massive audience and unparalleled expertise in audience engagement. She is an example for marketers across industries, so we’re going to dive into what product marketers can learn from Taylor’s recent playbook.

One of the most important relationships a product marketer has is with product management. As we navigate the responsibilities of influencing and shaping the product's path to market, it becomes crucial for us PMMs to proactively foster and strengthen our collaboration with the product team.

I’ve been a product marketer in DevOps for almost a year. These are the exact steps I’d take to understand the field and the target audience, if I had to start all over again as a PMM in DevOps.

Customer conversations are something all PMMs should be having and they’re the fastest way to create more effective marketing.

As the year draws to a close, we take a moment to reflect on our journey, backed by tangible statistics that encapsulate the strides made by our team, brand, and work. This edition marks our third annual review, and we take pride in all the progress we've achieved.

We’ve compiled some of our best posts from Inside Olivine in 2023, and with topics like building strong relationships with sales, tips for approaching your AI product GTM strategy, and utilizing product and growth marketing for positioning – we’ve got you covered with go-to-market insights on B2B SaaS.

In 2023 Olivine had the opportunity to work with 16 new clients in B2B SaaS. It's been a whirlwind of a year, and we learned a lot. We’re grateful for the partnerships we’ve forged, the relationships we’ve built, and the experiences we’ve had. As we look ahead to 2024, we’re also celebrating the work we proudly delivered to our clients, along with everything they achieved in 2023.

Highlights from The PMM Career Launch Accelerator

We’re diving into the startups that participated, the work created, and the students who rolled up their sleeves and made it happen.

PMMs participating in the PMM Launch Accelerator Program helped The Change Companies — leading creators of behavioral health resources —clearly define targeting, messaging, and positioning for Atlas, their new digital product.

River needed to establish product-market fit in a crowded category. They came to the PMM Launch Accelerator Program, looking for help refining their focus and differentiating their product.

Three product marketers joined forces to collaborate with Co-founder and COO, Ashley Wilson, in articulating Momentum's innovative AI-Powered Sales Assistant. Their mission: to craft conversion-optimized messaging that resonates with Momentum’s ideal B2B customers, accelerating the journey from interested prospects to committed buyers.

Makelog needed to differentiate itself in a quickly growing, hypercompetitive market. They partnered with PMMs from the PMM Launch Accelerator Program to get positioning and messaging and sales collateral that carve out an ownable niche in their field.

Kickplan needed to work fast to prove market interest ahead of their product launch in early 2024. They partnered with three PMMs as part of the PMM Launch Accelerator Program to elevate Kickplan's market appeal, establish credibility, and generate anticipation for the launch.

Funtivity worked with PMMs taking part in the PMM Launch Accelerator Program to create updated positioning and messaging that would help them monetize their popular free product in a competitive market.

Dropupp needed to gain new users in a competitive urban market. As a participant in the PMM Launch Accelerator Program, they got valuable PMM help targeting key personas with tailored messaging and a viral referral program.

Appifiers needed help differentiating their tool, ClientSight, from similar SaaS tools on the market. They enlisted the help of PMMs participating in the PMM Launch Accelerator Program to hone in on their target person and develop messaging that sets ClientSight apart.