Your team built battlecards last quarter. Yet, somehow, there is a rep on a call right now, losing to the same competitor for the fourth time this month, who has not opened any of it.

That gap is the whole problem. Competitive battlecards rarely fail on research. The content is usually accurate and someone worked really hard on it. 

So why do they fail?

Most PMM hires don't fail in the interview. They fail three months earlier, when nobody decided what the role was actually for. Our step-by-step process for hiring a product marketer in B2B SaaS, from scoping to close.

Every prospect we talked to last month fell into one of two camps. Not most of them. Every single one. Here is what both get wrong about AI positioning, and the one sentence test that tells you which trap you are in.

Go-to-market strategy consulting brings in outside experts to build or fix how a product reaches customers and generates revenue. Here's what a GTM engagement actually covers, the five areas most consultants work through, and the six signs it's time to bring in outside help.

You know you need help with product marketing. What you don't know is whether that means hiring a full-time product marketing manager or bringing someone on a fractional basis. The two paths cost different amounts, move at different speeds, and carry different risks. Here's how to tell which one is right for where your company is today.

AI has changed product marketing permanently. Summarizing interviews, writing copy, and researching competitors and markets now take minutes instead of hours. That doesn't make product marketers less valuable. It changes what they're valued for.

Mystery shopper research is how B2B SaaS and tech teams find out what prospects actually hear in competitor sales conversations. Here's what it reveals and why most companies skip it.

You spent weeks on it. Customer interviews, competitive audits, five rounds of edits. Your messaging finally says what you do and why it matters. Then it goes to Sales, and reps keep describing the product their own way. Here’s how to create brand messaging that actually makes it through the pipeline.

After nearly a decade of helping B2B SaaS companies sharpen their positioning, messaging, and go-to-market strategy, Olivine Marketing is entering its next chapter. Founders Ashley and Rae have sold the agency to longtime collaborator Clayton Pritchard, ensuring the business continues with the values, expertise, and commitment to exceptional work.

Success is having the right product, at the right price, in the right place, and at the right time. These four key elements are referred to as “The Four Ps of Marketing” and interact significantly with each other. Use them to help define a holistic marketing strategy.

This blog post explores three tangible ways product marketing drives revenue growth, backed by measurable results.

Struggling to demonstrate product marketing impact? Learn which PMM metrics actually matter, how to choose them, and how to avoid vanity metrics with real examples from B2B SaaS companies.

AI tools are changing product marketing by boosting efficiency, personalizing campaigns, and optimizing SEO. However, over-reliance on AI can lead to a lack of emotional depth and brand dilution. By using AI as a support tool and blending it with human creativity, marketers can create impactful campaigns while maintaining authenticity. Learn how to harness AI’s power effectively in your marketing strategy.

Discover how Olivine navigated 2024’s ups and downs with resilience, refined services, and a leaner approach to product marketing—setting the stage for a stronger 2025.

Empathy is the PMM superpower nobody talks about—it drives smarter decisions, stronger teams, and deeper customer connections. Discover how it transforms product marketing success.

Learn real-life strategies for successful product launches from 6 expert product marketers. From overcoming tough competition to crafting compelling product stories, these industry leaders share insights that can transform your next launch.

Learn how to create sales-friendly messaging with tips from Sheena Vega, Director of PMM at Olivine. Discover how to build strong sales relationships, develop customer-centric value propositions, and simplify your messaging for better results.

Alli McPhail discusses how to win with go-to-market strategies, sharing real-world examples that illustrate the power of aligning the product with the target audience's needs

This blog post illustrates some ways that Product Marketers can use AI